Media Strategy
Earned coverage decays. Search results do not.
A feature in a major title drives attention for about seventy-two hours. Where it ranks six months later is what most people will actually see.
Read
Insights
Tagged: Media Relations
Industry Notes
Arabic and English are not the same campaign
Running one programme in two languages is not bilingual communications. It is one campaign with a translated appendix, and audiences can tell.
Read
Media Strategy
Why most Indian funding announcements disappear within a day
A funding round is a date, not a story. The companies that get more than two paragraphs are the ones that bring something a journalist could not have written without them.
Read
Media Strategy
What the Saudi media landscape actually rewards
Foreign companies arrive in the Kingdom expecting the press to behave like the press at home. The mechanics are different, and the difference is not language.
Read