Najd Holding
Turning a family industrial group into a named voice on Saudi industrial policy
18 Tier-one policy features
3 Months to first briefing
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THE PR CODE
STRATEGIC MEDIA MEETS DIGITAL CREDIBILITY
Global press coverage, reputation management, Wikipedia strategy and crisis communications - built on editorial integrity and measurable impact.
WHO WE ARE
BUILDING CREDIBILITY WHERE IT ACTUALLY COUNTS
The PR Code is a global public relations and reputation consultancy working at the intersection of media, technology and brand psychology.
We help organisations earn coverage that holds up to scrutiny - in the publications, encyclopaedias and search results where credibility is actually decided.
Our work spans global press outreach, executive positioning, Wikipedia strategy, digital reputation management and crisis communications, for founders, enterprises and institutions across Web3, AI, fintech and enterprise technology.
750+
Media placements
40+
Countries
120+
Brands represented
9
Years of practice
OUR SERVICES
WHAT WE DO
- Tier-1 press coverage in the titles your buyers read
- A spokesperson programme that survives scrutiny
- A crisis plan rehearsed before you need it
- An honest notability assessment before any work begins
- Independent, reliable sourcing built first
- Full compliance with conflict-of-interest policy
- Control of what page one says about you
- Structured data that search engines trust
- A measurable share of voice against your peers
- A shortlist of awards you can realistically win
- Submissions written to the judging criteria
- Coverage planned around the result
- A message that is consistent across every channel
- Content that earns links as well as clicks
- Attribution you can defend in a board meeting
- Journalists who actually attend
- A story that survives the day itself
- Measured coverage, not a photo album
- A position you can defend against a competitor
- A narrative your whole team can repeat
- An identity that holds up in print and in search
SOME OF OUR CLIENTS
INDUSTRIES
WHERE WE WORK
Credibility in a category the press has learned to doubt.
Web3 coverage is won on evidence: shipped product, real usage, named counterparties. We build the proof before the pitch, and we say no to the announcements that will not survive a journalist's first question.
Our work spans protocol launches, funding announcements, regulatory positioning and the reputation work that follows an incident.
Claims that hold up when the reporter asks how it works.
Every company in the category now says the same three things. Differentiation comes from specificity - the dataset, the benchmark, the customer who will go on the record.
We work with research teams and founders to turn technical substance into a story a general-interest editor will run.
More on Artificial Intelligence
Regulated growth, communicated carefully.
Fintech communications live between the marketing team and the compliance team. We work in that gap: launches that survive legal review, incident communications that hold, and executive positioning built for a sceptical trade press.
Long sales cycles need long credibility.
Enterprise buyers research for months before they call. We make sure that what they find over those months - coverage, commentary, case evidence - accumulates into a reason to shortlist you.
Cultural relevance, earned honestly.
Consumer press rewards a point of view. We find the one you can defend, and place it where your customers already read.
A public profile that matches the private record.
An executive profile is an asset with a long half-life. We build it from real expertise - commentary, bylines, interviews - rather than from paid placements that age badly.
Web3 coverage is won on evidence: shipped product, real usage, named counterparties. We build the proof before the pitch, and we say no to the announcements that will not survive a journalist's first question.
Our work spans protocol launches, funding announcements, regulatory positioning and the reputation work that follows an incident.
Every company in the category now says the same three things. Differentiation comes from specificity - the dataset, the benchmark, the customer who will go on the record.
We work with research teams and founders to turn technical substance into a story a general-interest editor will run.
Fintech communications live between the marketing team and the compliance team. We work in that gap: launches that survive legal review, incident communications that hold, and executive positioning built for a sceptical trade press.
Enterprise buyers research for months before they call. We make sure that what they find over those months - coverage, commentary, case evidence - accumulates into a reason to shortlist you.
Consumer press rewards a point of view. We find the one you can defend, and place it where your customers already read.
An executive profile is an asset with a long half-life. We build it from real expertise - commentary, bylines, interviews - rather than from paid placements that age badly.
OUR PHILOSOPHY
STRATEGIC MEDIA MEETS DIGITAL CREDIBILITY
What does this mean for The PR Code?
It means redefining how modern public relations builds trust, authority, and long-term brand value. As the media landscape evolves through digital journalism, platform algorithms, and reputation-driven storytelling, The PR Code evolves with it - delivering PR solutions rooted in credibility, transparency, and measurable impact.
While traditional PR once relied on visibility alone, today's brands require more. They need editorial integrity, structured narratives, and global relevance. The PR Code bridges this gap by combining strategic media relations with digital-first communication frameworks that position brands where credibility truly matters.
Our journey began with digital PR and media storytelling, and today our expertise spans global press coverage, reputation management, Wikipedia strategy, and crisis communications. Our team operates at the intersection of media, technology, and brand psychology - crafting narratives that resonate across industries, regions, and audiences.
At The PR Code, we don't work for our clients - we work with them. We act as a strategic extension of their teams, deeply invested in understanding their vision, values, and long-term objectives. We are selective in the partnerships we take on, ensuring each client receives focused attention, strategic clarity, and uncompromised execution.
Every engagement is led by experienced PR professionals supported by a network of media specialists, editors, and strategists committed to delivering consistent results and sustained brand credibility.
PR Code
Founder, The PR Code
ACCOMPLISHMENTS & AWARDS
Boutique Agency of the Year
2025
Best Use of Earned Media
2025
Corporate Communications Campaign of the Year
2024
Crisis Communications Excellence
2024
Technology Communications Team of the Year
2024
Rising Consultancy
2023
SELECTED WORK
PROOF, NOT PROMISES
CLIENT TESTIMONIALS
In the press
Written about elsewhere
Independent coverage of how we work, in 8 outlets across the Gulf, India and the international trade press.
LET'S BUILD YOUR CREDIBILITY
Tell us where you want to be seen. We'll show you how the coverage gets earned.
- Reply within 24 hours
- NDA on request
- Global media desk