Industry Notes
How to read an award programme before you pay the entry fee
Award programmes vary enormously in credibility. Three questions separate the ones worth entering from the ones that are effectively advertising.
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Insights
Industry Notes
What is changing in the sectors we work in.
Industry Notes
Arabic and English are not the same campaign
Running one programme in two languages is not bilingual communications. It is one campaign with a translated appendix, and audiences can tell.
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