The first forty-eight hours: a working crisis sequence
Most crisis damage is self-inflicted and happens in the first day, when the pressure to say something outruns the ability to say something true.
Insights
Insights
Media intelligence, reputation strategy and Wikipedia practice notes.
Media Strategy
Earned coverage decays. Search results do not.
A feature in a major title drives attention for about seventy-two hours. Where it ranks six months later is what most people will actually see.
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Industry Notes
How to read an award programme before you pay the entry fee
Award programmes vary enormously in credibility. Three questions separate the ones worth entering from the ones that are effectively advertising.
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Industry Notes
Arabic and English are not the same campaign
Running one programme in two languages is not bilingual communications. It is one campaign with a translated appendix, and audiences can tell.
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Reputation
Executive positioning is a publishing problem, not a PR one
Authority comes from having said something specific, in public, that turned out to be right. There is no faster route.
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Reputation
The first forty-eight hours: a working crisis sequence
Most crisis damage is self-inflicted and happens in the first day, when the pressure to say something outruns the ability to say something true.
Read
Wikipedia
The notability test, explained without the jargon
Most companies that want a Wikipedia article do not qualify for one yet. Understanding why is more useful than trying to work around it.
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Media Strategy
Why most Indian funding announcements disappear within a day
A funding round is a date, not a story. The companies that get more than two paragraphs are the ones that bring something a journalist could not have written without them.
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Media Strategy
What the Saudi media landscape actually rewards
Foreign companies arrive in the Kingdom expecting the press to behave like the press at home. The mechanics are different, and the difference is not language.
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